UNMUTE YOURSELF Launch Campaign for The New BMW X6

When you drive a BMW X6, the city is yours and all eyes are on you: you are the main character. We created a visual universe in which the driver’s confidence is highlighted on urban billboards, taking over the city, showcasing their unmuted attitude. This project combines real photography and CGI, which was a very interesting challenge with a very unmuted result.

Client: BMW
Agency: Media.Monks
My role: senior art director, look development, shooting coordination, post-production, campaign execution.

                          Creative & Art Director             ___             sarrigurenamaia@gmail.com             ___            @iamamaiasarrii             ___            Impressum             ___            All rights reserved 2024©