THE RULES OF SUCCESS  Launch Campaign for The i5

The i5 is a symbol of new leadership, an integrating and empowering mindset that leaves the “higher and further” behind. Our films are a collection of vignettes that combine an empowering mindset and technology. Moments of empowerment turn into product highlights through a series of seamless transitions. We portray all the car lines through a range of different colours and representative attitudes.

The campaign was developped along all media and formats, with more than fifteen different videos and snippets, showcasing the interior and the exterior design in its glory, as well as the vignettes with the campaign's attitude. 

Client: BMW
Agency: Media.Monks
My role: senior art director, look development, shooting coordination, post-production, campaign execution.

                          Creative & Art Director             ___             sarrigurenamaia@gmail.com             ___            @iamamaiasarrii             ___            Impressum             ___            All rights reserved 2024©