Perspectives Redefined  Launch Campaign for The all-electric ID.5 and ID.5 GTX

Say goodbye to old premium, it’s time for a new definition. With the new all-electric ID.5 and ID.5 GTX, Volkswagen challenges old fashioned luxury conventions and offers a brand new perspective. This is not about premium, it's about redefining it.

Client: Volkwagen
Agency: DDB Berlin
My role: concept, art director, look development, production coordination, campaign execution.

Teasers Three days to redefined perspectives 

The campaign was teased four days before the world premiere with a series of intriguing visuals, creating expectations on social media before the big day.

Segmentation with Google insights

Super segmented targeted films portraing different assets of the car were supporting the main film along social media.

Digital first  Integrated campaign

We created an integrated campaign where we partnered with Google to stay digital first and expand the concept across all assets, focusing on the product features.

                          Creative & Art Director             ___             sarrigurenamaia@gmail.com             ___            @iamamaiasarrii             ___            Impressum             ___            All rights reserved 2024©